Human-centered innovation

Redefining education, healthcare and industry through thoughtful technology and innovation

HolistiXR — where deep tech meets human connection.

We design immersive XR and AI experiences that make learning, care and training more accessible and engaging.

Education • Healthcare • Industry • Research • XR • AI • Deep tech

Discover Our Vision See Our Projects

What we believe in

  • Accessible solutions that overcome geography and barriers
  • Personalized learning and therapy through AI
  • Engaging experiences that are meaningful, not overwhelming

About HolistiXR

HolistiXR was founded on the belief that cutting-edge technologies like XR and AI can transform how we learn and heal.

Our Story

  • 🩺
    We bridge the gap between innovation and human-centered care, creating solutions that are both powerful and accessible. Our core expertise spans education, healthcare, research and innovation, product management, and computer science—advancing the future of these fields through AI-driven and immersive technologies.
  • 📚
    We create accessible, personalized and gamified experiences that bring immersive XR and AI solutions into education, healthcare and broader innovation spaces.

Our Mission

We deliver holistic, cross-sector innovation with solutions that are:

  • 🩺
    Accessible
    Cross-platform solutions that overcome geographical limitations
  • 🎓
    Personalized
    AI-based adaptive learning paths tailored to individual needs
  • 🧠
    Gamified
    Engaging mechanics including scores, levels, challenges and rewards

Core Values

  • 💙
    Human-centered
    Designed around real human needs, experiences and well-being.
  • 🌍
    Inclusive
    Accessible XR solutions that empower everyone, everywhere.
  • 🔬
    Continuously evolving
    Constantly shaped by research and emerging technology.
  • 🌿
    Sustainable
    Built responsibly for long-term impact.

Leadership Team

Iulia Stănică

Iulia Stănică, PhD

Co-founder, CEO & CTO, visionary lead with expertise in technological innovation and educational transformation.

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Bio

Computer science engineer with over 10 years of experience in research, innovation and developing computer graphics, virtual reality and AI applications, especially applied in HealthTech. Highly qualified university teacher, currently working as an associate professor at the Faculty of Engineering in Foreign Languages, POLITEHNICA Bucharest.

LinkedIn
Paul Portelli

Paul Portelli, PhD

Co-founder & COO, medical specialist uniting clinical insight with patient-centered healthcare innovation.

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Bio

Medical specialist in Internal Medicine with high expertise in medical practice, education, Paul Portelli shows great openness to healthcare innovation based on emergent technologies. Currently working as a physician at the Clinical Hospital Professor Doctor Theodor Burghele and Teaching Assistant at the Carol Davila University of Medicine and Pharmacy, Bucharest.

LinkedIn
Dragoș Stănică

Dragoș Stănică

Co-founder & CMO, commercial leader bridging product management discipline with sales innovation.

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Bio

Engineer with 19+ years in industrial product management, Dragoș Stănică blends deep mechanical engineering expertise with sales innovation, translating complex technologies into scalable solutions for healthcare and industrial markets.

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Advisory & Partners

Chris Roche

Chris Roche

Strategic Advisor & Mentor, chartered software engineer with a first-class degree in computing and IT specializing in AI.

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Bio

During a 15-year tenure at EMC, Chris spearheaded their largest $150M services business, commanding a team of 3,000 digital transformation specialists. He later founded a VC-backed clinical analytics platform in partnership with the NHS and has mentored 50+ entrepreneurs globally through elite programs.

LinkedIn
Simona Hainagiu

Simona Hainagiu, PhD

Clinician psychologist, psychotherapist & university lecturer.

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Bio

With over 20 years of experience supporting recovery and personal optimization processes, Simona specializes in helping patients navigate emotional challenges that impact medical progress, including anxiety, fear, frustration and loss of motivation.

LinkedIn
Alberta Milicu

Alberta Milicu

Software Engineer at Patients Know Best.

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Bio

Computer science engineer, teaching assistant and hardwired gamer who loves tough challenges and turning therapy tools into something immersive, motivating and fun.

LinkedIn

Our Research & Technology Projects

From rehabilitation and psychotherapy to interview simulations and adaptive training, our portfolio spans restorative and educational impact.

Neuromotor Rehabilitation

Neuromotor Rehabilitation

Gamified upper-limb rehabilitation making physical therapy engaging, effective and motivating.

Psychotherapy

Psychotherapy

Immersive environments that offer mental wellness support for a large variety of disorders.

Fitness & Well-being

Fitness & Well-being

Innovative VR solutions combining physical activity with immersive experiences for holistic wellness.

Phobia Treatment

Phobia Treatment

Controlled exposure therapy for custom types of phobias such as arachnophobia, acrophobia and public speaking anxiety.

Pain Management

Pain Management

Innovative systems based on XR and generative AI to implement well-known pain management techniques.

Emotion Regulation

Emotion Regulation

Self-regulation XR-based methods increasing sense of personal control over the surrounding environment.

Interview Simulations

Interview Simulations

Interview training for both technical and soft skills using virtual assistants, emotion recognition and real-time feedback.

Immersive Learning

Immersive Learning

Online teaching platforms as well as face-to-face sessions that transform traditional education into engaging, practical experiences.

Adaptive Training

Adaptive Training

Personalized adaptive training with dynamic difficulty adjustment, making telemedicine systems suitable for more patients.

Our team has coordinated over 60 student projects in academia, using XR and AI for innovation.

What We Do

We provide bespoke custom solutions across multiple sectors, blending strategy, design and emerging technologies.

🎓

Education Innovation

  • 🎓Accessible, personalized learning experiences and courses.
  • 🎓XR lessons and immersive learning environments.
  • 🎓Employee training for security, first aid and more.
  • 🎓Teacher training with XR tools and games.
🩺

Healthcare Innovation

  • 🩺XR and games in therapy and rehabilitation.
  • 🩺Psychotherapy solutions for anxiety, phobia and pain management.
  • 🩺Medical training using emergent technologies.
  • 🩺Healthcare professional training programs.
📡

Telemedicine

  • 📡Virtual psychotherapy sessions provided remotely.
  • 📡Neuro-motor rehabilitation sessions supervised online by therapists.
  • 📡Custom mobile apps for remote patient monitoring.
  • 📡Wearables integration to track specific health metrics.
🏭

Industry & Culture Innovation

  • 🏭Simulations of industrial processes and prototyping in various domains.
  • 🏭Urban planning and interior design simulations.
  • 🏭XR safety training for workers.
  • 🏭XR systems for culture and arts, museums and historical re-enactments.
🔬

Cross-Sector Projects

  • 🔬Fitness and well-being education.
  • 🔬VR training for medical students.
  • 🔬Nursing school immersive programs.
  • 🔬Research collaborations and pilot programs.

Get In Touch

Share your idea, your question or your project. We would love to hear from you.